Discover Madhūka: A Secret Superfood from the Forests of India

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As ōForest launches a trio of deliciously unique Madhūka Nibs, Powders and Teas

This month, exciting new food brand, ōForest, is bringing the unique taste of the Madhūka flower to the UK for the very first time.  Already legendary in the communities local to where the Madhuca Longifolia tree is found, the forests of India, Nepal, Myanmar and Sri Lanka, Madhūka is now set to take the UK by storm thanks to its nutty, caramel-like taste and rich nutritional benefits.

ōForest has worked in partnership with carefully selected local farmers to sustainably source the highest premium grade Madhūka, which is hand-harvested, sundried and expertly roasted to intensify the flavour whilst preserving the nutritional value.  This is then crafted into the most delicious Nibs, Powders and a range of five Teas, each rich with fibre, vitamins, nutrients and minerals including potassium, manganese and vitamin B3.  Plus, all are 100% natural, organic, gluten-free and vegan.  Here’s a rundown on the range:

Madhūka Nibs:  With a crunchy texture and sweet-yet-delicate flavour, that’s balanced with darker, maltier notes from being roasted, the Nibs are delicious, enjoyed as a satisfying, on-the-go snack or as a textural topping for breakfast dishes, yoghurts and desserts.

Madhūka Powder: The Powder brings a nutty, caramel flavour to drinks and smoothies and is perfect for blending into porridge. Plus, it’s a great addition to home baking and used as a sprinkling, it brings dishes a natural sweetness.

Madhūka Teas: Sourced from an area with a rich history of tea collection, the Madhūka Teas are perfect for those looking for a great tasting, caffeine-free option.  They come in a pure mellow Madhūka option and four other masterful blends, where the Madhūka has been combined with other natural ingredients that are also brimming with health benefits.

The Madhūka Nibs, Powders and Teas are the first launch from ōForest, an exciting new start-up that’s partnering with small, forest-based producers to bring unique, high quality products to the UK in a socially and environmentally sustainable way.  Testament to this, for the production of Madhūka, ōForest has designed and developed harvesting nets, which help the local producers, their communities and the surrounding environment.  Thanks to the nets not only is a better quality of product is harvested but productivity is quadrupled, the local environment is protected and wastage and carbon emissions are significantly reduced.  

Meera Shah, Co-Founder, explains, “We are truly excited to be bringing Madhūka to the UK for the very first time. Our focus at ōForest is on hunting down unique ingredients from the world’s forests and creating delicious and exciting new products, ones that are good for you, good for local communities and good for the planet.  We chose to launch with Madhūka after we stumbled upon it on a trip to India and 2020 and instantly recognised its potential.   A natural superfood, it possesses many health properties that local people have benefitted from for thousands of years and it has a completely natural, nutty caramel flavour, so it’s a great tasting experience.

We’re proud to not only be the first brand to bring Madhūka to the UK but of all the work we’ve been doing with the local communities to create a more sustainable and productive harvesting process.  In fact, in 2023 alone, we’ve implemented over 6,000 nets, along with training programmes to teach local communities how to make the most of this simple but very effective piece of equipment.   We now can’t wait to share our Madhūka products with the UK for the very first-time and watch this space for more exciting launches from the world’s forests very soon!”

Discover the range now at:

Follow the journey at: @oforest_official

For each and every product sold, ōForest will plant a tree, an initiative in partnership with Ecologi to help regenerate forests around the world.

The post Discover Madhūka: A Secret Superfood from the Forests of India appeared first on Wellbeing Magazine.

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